Young Cannes Lions Entry 2019

Below is my entry for the Young Cannes Lions competition, where we were given the challenge of creating a print advert in the Irish Times that would encourage people to donate to the Crumlin Childrens Hospital. I decided to create an interactive print piece that would intrigue and encourage physical interaction. Many adverts are ignored, so creating a simple and clean print piece breaks through the visual noise of a newspaper. If you fold the page over the dotted line the message is revealed. Even if somebody decided to skip over the image of the girl and the balloon, the abnormal editorial layout on the following pages would be enough to encourage people to go back.