Cannes Young Lions 2020 (Shortlisted)

Working collaboratively with Kevin McCay we created a campaign for Cyber Safe Ireland showing that online threats are far more insidious than physical ones. Even though parents may be steering their child as best as they can in the real world, if they’re not guiding their child online, their child is at risk.

Designing our ad as a storybook played with the oversized nature of a newspaper. When holding a newspaper, it is reminiscent of when we held a large storybook as a child. This, along with our playfully illustrated execution contributed towards a friendly tone of voice that talked about a serious matter but without doing it in a scaremongering way.

We played with the idea of fairytales. As growing up, they were what taught us lessons. There is rich visual language that could also potentially be explored here for further campaigns, with a key part of a lot of stories growing up being don’t talk to strangers, such as with Hansel & Gretel.


Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google