House of Kardashian

Brief: Announce a new three-part Kardashians documentary where, for the first time, the contributors are those closest to the family without being controlled by the family. Then create a look and feel that was right for the social campaign.

Solution: Love them or hate them, the Kardashians always get a reaction. So, to drive talkability, excitement and cut-through, we threw fuel on the fire and celebrated the divisiveness surrounding the family, posing the question: Are they a feminist force for good, or a danger to women’s fight for equality across the world? I then took the concept and created the look and feel, mimicking the subtle lights and flashed off the runway and combining it with nostalgic family photos provided by the Kardashian sources.

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