KBC Fraud Social Campaign
According to KBC, lockdown saw the amount of fraud and online scams sky rocket. These scams ranged from vishing, smishing, social media scams and bitcoin scams. The scams had also become much harder to see through. Hence why KBC asked us to create a social campaign all about learning to spot a scam. I decided the best way to do this was by creating a series of animated social posts with the help of “Mutegrab”, showing the various types of scams in a fun playful way. Illustrating the day to day things that might seem innoncent on the surface but once you see through it is actually a malicious money grab.