Spotify Wrapped 2022 Social

Brief: Create a global social-first campaign to support 2022 Wrapped and promote Spotify’s partnership with Barcelona FC.

Solution: We tapped into Wrapped’s most talked about moments, cultural events and trending topics, to create fun and quirky content. From TV characters’ Top 5’s to footballer’s Guess my Wrapped. Our huge suite of lively assets has been a big hit with over 20 million views. I was the project lead on this and oversaw all assets and led from a creative and design perspective.