Spotify Wrapped 2023 – Social Toolkit

Brief: Following the success of our Spotify Wrapped social campaign in 2022, we were asked to remix the key beats to create an even bigger hit and again I was asked to lead the project.

Solution: Spotify Wrapped has become a social phenom, with countless brands jumping on the bandwagon. So, our first stop was to make as much of their content, cool content. We created a Partnerships Social Toolkit for Spotify’s official partners to create their own official Wrapped posts.

We even kicked off another FCB x Wrapped campaign, scoring more success with the star players and the interactive ‘Whose Wrapped is it Really?’ quiz.