Cannes Young Lions 2024

The Brief for the 2024 CYL Print compeititon tasked us with creating a single print advert that would help promote the idea of “Kellogg’s” Kombo’s, which involves mixing your cereal to create new breakfasts. The key to the brief was to use humour in some way.

My idea was based on morning mix-ups that are relatable. In the morning we can all be a little groggy, and in these moments of brain fog and hunger, mix-ups can happen. Some mix-ups can leave you with regret, like if you’re running late and send a text to your colleague asking them to cover for you, but send it to your boss instead. Then there are other mix-ups like a Kellog’s Kombo which you will undoubtedly never regret.